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PCMA: How to Boost Trade-Show Engagement

PCMA: How to Boost Trade-Show Engagement

Beth Martin of Freeman shares how to tell stories through design

7/5/18 — From PCMA: '"Event planners share tips to ensure a booth stands out from the pack. Trade shows by nature are often formulaic: think large open-plan rectilinear spaces and booth sizes with set parameters. From an attendee’s point of view, there can be too much choice and too little distinction...

'"Beth Martin, vice president of product marketing, demand generation, and marketing analytics at Freeman, said storytelling can be handled through the design of the booth and sensory elements. She recalls a recent example of a stand from Vornado Realty Trust, which included a tall LED-wrapped display built to mimic New York City’s iconic Times Square.'"

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