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C&IT Magazine: Events Budgets Given Biggest Quarterly Boost Since End of 2016

C&IT Magazine: Events Budgets Given Biggest Quarterly Boost Since End of 2016

Weighing in on the latest trends in event spend

10/23/17: From C&IT Magazine: Pip Fann, Director of Client Services, discusses the results of the UK-based Q3 2017 Bellwether report, which reveals that event budgets have not been revised down for the past four years.

“It [the rise in event spend] ties in with the surge in digital technology and social media - people are communicating virtually more and more, and they have subsequently come to crave face-to-face interaction.
“Companies are tapping into this by creating meaningful, relevant experiences that enable their audiences to build genuine relationships both with their brand and each other, and this can be said for the B2B space as much as the B2C space.”

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