Operations are Ramping Up at FreemanXP EMEA

Amelia Lowe joins FreemanXP EMEA as Operations Manager

LONDON – February 25, 2016 – Brand experience agency FreemanXP today announced the appointment of Amelia Lowe to the role of Operations Manager EMEA, reporting to Barratt Mistry, Operations Director EMEA, further bolstering his team. Lowe joined FreemanXP on Monday 22nd February and will be providing operational support to Mistry’s team, delivering a number of projects including the upcoming drupa print show and Box.

Lowe joins FreemanXP from IVORY Worldwide, where she was Account Manager and Event Producer, looking after the Hewlett Packard Enterprise and HP Inc. accounts. Prior to IVORY, Lowe was Producer for Jack Morton for six years, delivering brand experiences for clients including Samsung, SWIFT and the British Council.

Mistry himself has only recently joined FreemanXP in September 2015, coming from FCB Inferno, where he was Production Director working on BMW, Microsoft and Nokia. His team is in Barcelona this week for Mobile World Congress where they have designed and produced Red Hat’s brand experience, working in partnership with Freeman’s exhibitions services team.

“FreemanXP EMEA is ramping up its operations on the back of a number of new business wins,” said Barratt Mistry, Operations Director, FreemanXP EMEA. “Amelia will be supporting the team as we deliver some high profile European work for EFI and drupa at the drupa print show in Dusseldorf in May-June 2016. Amelia will also be supporting the Business Development team as we look to convert a number of exciting opportunities in the pipeline. Amelia’s experience working with some of the world’s leading brands will be a great asset to the team and EMEA business.”

“I’m delighted to join FreemanXP at such an exciting time for the business in the EMEA region,” said Lowe. “The agency’s vision for experience design complements my own and I’m looking forward to bringing my skills and desire for operational excellence to life in this creative, and entrepreneurial environment.”

About FreemanXP

FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programmes.

About Freeman

Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organisations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 87-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit