FreemanXP Strengthens EMEA Team with Senior Appointments

LONDON —10 January 2017 — Freeman, the world’s largest brand experience company has added key appointments to its agency team at FreemanXP with the appointment of Andrew Savill to the role of Business Development, Vice President. Industry leader Lesley Mason will also be joining the FreemanXP team to act as Client Services Director.

Savill joins from TBA, where he was Client Development Director. Prior to that he spent nine years at WRG, working across brands such as HP, Ricoh, Nokia, HSBC, BMW, Google and Deloitte. Over the course of his 20-year career Savill has also worked at Maritz EMEA – now Grass Roots Group, 2Heads and HGA. In his new role, Savill will be responsible for developing opportunities from corporate clients in the EMEA region.

In addition, Mason brings both agency and client-side experience to FreemanXP, having previously held the position of VP, Client Services at George P. Johnson for nine years. Upon departing the agency at the end of 2014, Mason became a managing partner at direct and digital agency, MRM Meteorite. For 13 years Mason worked client-side at Compaq/Hewlett Packard, and counts Sky, Cisco, Adobe and BT among her impressive list of former clients.

Mason is responsible for leading and managing the FreemanXP client services team, building strong relationships with the agency’s diverse range of clients, and playing an important role in the smooth delivery of their events and brand experiences.

Kim Myhre, Senior Vice President and Managing Director, FreemanXP said: “Andrew and Lesley have impressive track records of establishing and maintaining long-term client relationships with some of the world’s most renowned brands, making them important additions to our team.

“They join at a particularly exciting time for the agency, as we continue to drive innovation in brand experiences though the application of intersectional design thinking, and as we gear up for a busy few months, delivering projects for new and existing global clients.”

Claudia Stephenson, Vice President Business Development added: “FreemanXP has seen tremendous success since entering the EMEA market, and I’m excited at what’s in store for us in 2017 given the addition of these talented individuals.”

About FreemanXP
FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs. For more information visit:

About Freeman
Freeman is the world’s largest brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, production, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalised approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of which are located outside the U.S. 

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FreemanXP Strengthens EMEA Team with Senior Appointments