FreemanXP Appoints New Strategy Director to Agency Team in EMEA

LONDON — 22 February 2017 — Freeman, the world’s largest brand experience company has expanded its agency team with the appointment of Emily Shaw to the newly created role of Strategy Director, FreemanXP in EMEA.

Shaw joins from Geometry Global, where she held the position of Strategic Planner, Global Strategy Development. During her nearly four years in the position, Shaw played an integral part in developing the agency’s strategic way of working on a global scale. She was involved in writing creative and strategic briefs, pitch planning and conducting research for various brands.

Shaw has also held the title of Global Strategy Development Associate at G2 Worldwide, where she was responsible for the account liaison and management of global clients including GSK, P&G and, L’Oréal. A passionate director and designer, she has also worked as a Development Coordinator at 20th Century Fox.

Shaw will report to Niru Desai, VP, Strategy at FreemanXP in EMEA and will formulate and implement strategies for a range of the agency’s clients, as well as working alongside the new business team on providing strategic input into pitch responses.

Desai said: “Strategy is an essential part of how we create meaningful and impactful brand experiences for our clients. Emily will work alongside our creative team to distil insight and data, to inform and develop relevant, engaging brand experiences that resonate and more importantly, deliver results. She is a welcome addition to the agency, and her varied background and experience working with some of the world’s most inspiring brands, makes her the perfect fit for our team.”

Shaw added: “I am thrilled to have joined FreemanXP during such a positive time for the agency and broader global Freeman business. I was attracted by the depth of work and opportunity that our agency business in EMEA represents across a broad range of clients and sectors, and all within a relatively short period of time. I very much look forward to contributing to its continued growth.”

About FreemanXP

FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programs. For more information visit:

About Freeman

Freeman is the world’s largest brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalised approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of which are located outside the U.S. For more information visit:

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FreemanXP Appoints New Strategy Director to Agency Team in EMEA