Freeman Announces New Marketing Director in EMEA

Sarah Mayo joins Freeman as Marketing Director, EMEA

DALLAS and the UNITED KINGDOM – January 7, 2016 – Freeman, the world’s largest brand experience company, today announced the appointment of Sarah Mayo to the newly created role of Marketing Director, EMEA. Mayo joined Freeman on the 4th of January, 2016 and will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP.

Mayo joins Freeman from TRO, where she was Brand and Business Development Director, responsible for the agency’s marketing and public relations, as well as business development. Prior to TRO, Mayo held various marketing and event production roles for Honda, Lebara and Callaway Golf.

“Freeman EMEA offer a full array of brand experience services to our customers across the region,” said Kim Myhre, SVP, Managing Director, FreemanXP EMEA. “Sarah will be responsible for driving awareness of our portfolio of capabilities – from strategy, creative and design to production, logistics and audio visual. We are very much looking forward to her bringing her marketing expertise to our ever-expanding team.”

Anthony Floreano, Managing Director of Freeman EMEA, added: “We are very excited to welcome Sarah to Freeman. Her talent and expertise will be a great addition to our organisation as our business in EMEA continues to grow.”

“I’m excited to join such an outstanding global company and this strong and inspiring Freeman EMEA team. Their vision and design-driven approach piqued my interest as a storyteller,” said Mayo. “I’m looking forward to making a real impact on the EMEA business by telling the compelling Freeman story. What better way to start 2016 than with a new opportunity, and at such a significant time for the Freeman brands globally.”

Sarah Mayo will work closely with the Freeman enterprise marketing organisation based in North America.


Recognized by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organisations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 87-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 4,300 expositions annually and 11,000 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Center. For more information, visit