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Changi Airport Group and FreemanXP Receive Gold Award from CEI and Campaign Asia

Singapore Changi Airport Terminal 4 Open House is honoured as Best Brand Experience - B2C Category

SINGAPORE – 11 June 2018 – Freeman, the leading provider of brand experiences, announced today that the company’s agency division, FreemanXP, was named Gold winner by CEI and Campaign Asia Magazine in the 2018 Event Marketing Awards.

FreemanXP Singapore partnered with Changi Airport Group to deliver an immersive brand experience that highlighted Changi Airport’s passenger-centric approach and position Changi as the world’s best airport — not merely a transit point, but also a destination.

“It was such an amazing opportunity to partner with Changi Airport Group to deliver the Terminal 4 Open House,” said Adam Charles, SVP and Managing Director, Asia Pacific, FreemanXP. “This was a very important brand experience campaign for Singapore by letting attendees know that T4 is not simply a point of embarkation, but an enjoyable location to celebrate the beginning of new adventures and travels.”  

FreemanXP developed the concept and executed the program from 7 to 20 August 2017, in partnership with Changi Airport Group. In keeping with Terminal 4’s high-tech approach, and in order to manage the vast number of visitors (up to 1,200 per hour), the agency devised a smartphone-based self-guided tour that showcase the terminal’s functional aspects and emphasize the brand values of Terminal 4’s tagline: “Fun, vibrant and positively surprising.”

This campaign has also been shortlisted for the Festival of Media APAC Awards’ Best Media Campaign of South East Asia.

About the Event Marketing Awards

The Event Marketing Awards aim to recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events in Asia-Pacific. The Event Marketing Awards are open to all individuals, companies and agencies running, servicing and housing conferences and events across the Asia-Pacific region. For more information, visit www.eventmarketingawards.asia.

About Freeman

Freeman is the world’s leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit https://www.freeman.com.

About FreemanXP

FreemanXP is a global brand experience agency that empowers brands through personalized experiences. We help our clients design, plan and deliver immersive experiences for their most important audiences. We are campaign focused and results driven. We use intersectional design thinking to bring diverse perspectives together to create the best ideas and make experiences better and more efficient. FreemanXP is backed by 90-year history of Freeman, a family-owned global company with 90+ locations worldwide and 4,500 employees. For more information, visit https://www.freemanxp.com.


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