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Tapping into Storytelling

Tapping into Storytelling

B-to-B Dream Team Video Short: Helen Stoddard of Twitter

In this B-to-B Dream Team video short, team captain Helen Stoddard shares her perspective on the secret ingredient to brand experience success: storytelling. Because when you start with a clear message that is emotional, truthful, and real, you create an organic connection that you cannot get anywhere else.