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Taking Comic Con to the Streets of New York City

Taking Comic Con to the Streets of New York City

What happens when an event grows beyond the confines of its venue? Make it into a city-wide festival!

Lance Fensterman, senior vice president of ReedPOP, shares how New York Comic Con has evolved from an event to a cultural celebration. The experience now extends from the walls of the Javits Center into multiple venues around New York City. 

The goal was to transform the event into a festival experience that transcended its four days and original physical location — creating more buzz and spaces for brands and audiences to interact. Beyond hosting sessions and parties at various locations, ReedPOP wanted fans involved in creating the content and experiences to inform and unite them across the Big Apple.