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Reaching the Immersive Sky: Air Canada Brand Reveal

Reaching the Immersive Sky: Air Canada Brand Reveal

Three cities, a national audience, and one real-time rebranding

Air Canada is no stranger to hosting major events, but its brand reveal required one simultaneous execution in three cities: Montreal, Toronto, and Vancouver. This multi-city challenge included showcasing newly-branded airplanes in three separate hangars to both live and remote attendees — in real time and at one time, with the elegant dropping of 40’ by 200’ drapes in each city — all with the latest solutions in lightning and video capturing. The key to introducing the new visual identity of Air Canada to eager crowds? One team focused on one goal, achieved with precise execution, effectively transforming a national event into a personal, exclusive affair.