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ASH: Designing an Experience to Change Lives

Designing an Experience to Change Lives

How ASH uses interactive and immersive education experiences to benefit healthcare attendees and their patients

Today, designing a brand experience to create excitement is only part of the equation. The power lies in delivering meaningful, face-to-face engagements that stay with and enrich attendees beyond the event.

The American Society of Hematology, a global organization for professionals working to combat blood diseases, understands the power of brand experience and how it can truly impact the world. The association delivers game-changing education in immersive ways to not only engage and excite attendees during their time at the show, but ultimately arm them with new information and personal connections to improve patient care, or even their own lives, long after the program ends.