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B-to-B Dream Team: Why Brand Experience Matters

B-to-B Dream Team Video: Why Brand Experience Matters

Thoughts from leading marketers on the value brand experience brings to their organizations

Why do some of the best B-to-B marketers count on the power of brand experience at their events? We caught up with members of the Event Marketer B-to-B Dream Team at the Experiential Marketing Summit to hear from them on why they use brand experiences to create authentic, emotional, organic connections with consumers, allowing people to experience their brands in a meaningful way.

To learn more about what brand experience brings to marketers all over the world, download the stat pack: The Value of Brand Experience.