Sanofi Generics

Bringing Physicians Back to the Classroom

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  • PROGRAM:
    European Respiratory Society International Congress
  • AUDIENCES:
    Respiratory Specialists
    Healthcare Professionals
  • LOCATION:
    Amsterdam
  • SOLUTIONS:
    Experience Design
    Content Development
    Digital Exhibit Management
    Graphic Design

A Global Presence

The European Respiratory Society conference is designed to demonstrate new products and educate healthcare professionals. Sanofi Generics, a global pharmaceutical company, wanted ERS attendees to walk away with a stronger awareness of inhaler use errors.

In an industry of increasingly tighter restrictions and constant change, HAVAS LIFE MEDICOMM and FreemanXP were tasked to create an experience that would cement Sanofi Generics’ position as experts within the respiratory scientific community and to highlight unmet patient needs.

We partnered with Sanofi Generics to create a “Back to Basics” educational theme as a simple way to deliver a complex message.

Back to Basics

Sanofi Generics’ key objective was to create a space that fostered education.

One of the brand’s key goals is to improve patient care and increase the efficacy of asthma and COPD treatment through education. The stand was designed with a fun classroom style, engaging attendees with multiple touchpoints throughout the attendee journey. For example, a custom digital quiz and interactive game tested attendees’ knowledge and allowed them to ask Sanofi Generics questions about patient use.

The booth also included a traditional school classroom experience, where healthcare professionals could attend a live lecture demonstrating the proper use and simplicity of the product. To get a break from the classroom, an interactive selfie studio allowed attendees to create their own “Amsterdam” photo. Each activity was designed to immerse the attendee in a playful experience to drive engagement and awareness.

Gold-Star Performance

The mix of education and old-school fun provided attendees with an unforgettable experience. Sanofi Generics was awarded in the Top 5 of 120 stands by an independent market research company and was singled out for the “Best Messaging” category for its clear and engaging way of communicating unmet patient needs.