HP

Building Partnerships, Delivering Revenue

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  • PROGRAM:
    HP Discover
  • AUDIENCES:
    Sponsors
  • LOCATIONS:
    Las Vegas
    Vienna
    Frankfurt
    Barcelona
  • SOLUTIONS:
    Sponsorship Strategy
    Message Development
    Sponsorship Execution
    Logistics
    Reporting and Results

Turnkey Sponsorship Solution

HP Discover is the premier event of the year for HP customers and partners.

Over 11,000 IT decision makers with multi-million dollar yearly spends gather annually for an up-close look at game-changing innovations in infrastructure, networking, software, and strategy.

Year over year, HP challenges FreemanXP to deliver significant revenue and create more value for sponsor partners of the industry-leading HP Discover conference. FreemanXP provides a turnkey sponsorship solution, including strategy, sponsorship design, and fulfillment, all of which must deliver better engagement for attendees and more ROI for sponsors.

Untapped Opportunities

Working alongside the HP Partner Alliance Team, we identify opportunities to drive revenue and deepen partner commitment.

Together, we assess the current state of sponsorship programs and dream up the desired future state. We then build out the strategy and plan, including the value proposition, segmentation of potential sponsors, and required sponsorship sales material— making the whole process seamless and simple for the HP team.

We design HP Discover sponsorship packages to emphasize value and to better incorporate sponsors within the program. Our efforts focus on customized sponsor content integration, offering solutions from floor positioning to speaking opportunities and beyond. For top-tier partners like Intel, Microsoft, VMWare, and AMD, we align partner participation around specific content areas, including demos, sessions, and co-presentations. Partner messaging is extended and amplified through HP Discover Online, exponentially expanding attendee engagement.

Thought Leaders and Content Drivers

As the primary point of contact for all sponsors worldwide from Las Vegas and Vienna to Frankfurt and Barcelona, FreemanXP manages contracts and handles invoicing and receivables on behalf of HP. On-site, our production teams ensure everything is delivered seamlessly and executed flawlessly.

By positioning sponsors as thought leaders and content drivers within the HP Discover audience and integrating sponsors into the program on-site and online, HP adds real value to its sponsorship strategy.

The sponsorship program receives a majority of returning sponsors year over year, with sponsor revenue underwriting over half of the total HP Discover event costs.