Dreamforce

A Curated, High-Touch Experience

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  • PROGRAM:
    Salesforce Executive Summit
  • AUDIENCES:
    C-Level Executives
  • LOCATION:
    San Francisco
  • SOLUTIONS:
    Experience Design
    Strategy
    Logistics

VIP Experience

The Salesforce Executive Summit is an intimate and engaging environment for the top C-level executives at Dreamforce, the largest annual gathering of the Salesforce community.

The Executive Summit provides exclusive access to a series of transformational workshops and roundtables to learn about proven frameworks and accelerate time to value.

Salesforce worked with FreemanXP to create an exclusive destination within Dreamforce that was specific to this high-profile audience. The Executive Summit served as a central hub for C-level executives to build relationships with their peers, attend a variety of roundtables, and have a respite from the action of Dreamforce, all in one location.

Form to Function

The Executive Summit was designed so that each guest could customize their experience but not miss out on the activities occurring around them.

Our experienced design team focused on three key areas to engage executives: keynotes, roundtables, and lounges. To ensure that the executive could gain valuable time with their peers, FreemanXP placed the networking lounge at the center of the room. Surrounded by twelve roundtable sessions and a keynote area just footsteps away, attendees were immersed in the energy of roundtable discussions and engaged in conversations occurring all around them.

FreemanXP constructed an environment that was conducive to both education and networking, as well as provided a comfortable yet elegant atmosphere. Attention to detail was crucial to ensure audiences’ expectations were surpassed. Warm wood tones, greenery, and incandescent lighting set the relaxed mood, while unique seating vignettes sparked casual conversation as the VIPs enjoyed tasty local snacks.

Positive Outcome

Salesforce received rave reviews from their top executive customers.

The space fostered networking between C-level executives and provided them with a variety of small-group educational sessions. Client reviews from the meeting were better than ever and Salesforce set the bar high for next year’s Executive Summit.