Building Engagement in Conference Sessions

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    ASLA Annual Meeting and Expo
    Landscape Architects
    Chicago, IL
    Second Screen Technology

The American Society of Landscape Architects (ASLA) wanted to increase attendee engagement in its conference program sessions.

Knowing that research indicates interaction with a “second screen” can enhance engagement in conference sessions, Freeman deployed its
FXP | touch platform as a way to invite greater communication between speakers and audience members via instantaneous polling and assessment.

Second Screen Results

During the event, ASLA received more participation, data, and insights than ever. The Director of Meetings and Special Programs for ASLA shared, "We are thrilled with how well received FXP | touch has been with our speakers and session attendees. Thank you so very much for all of the time you have put into this project and your patience with our speakers. You’ve been fabulous! Love you guys!”

Among attendees of the seven conference sessions, nearly 65 percent logged in and used FXP | touch. When asked to use the devices to evaluate the sessions, respondents gave an overall average approval rate of 93.5 percent (out of a possible 100 percent). When asked if they would recommend the session to colleagues, on a scale of 0 to 10, the average response was 8.7, and when asked if the information could be used in their jobs, the average response was 8.3. One attendee declared that “All of the sessions at ASLA should use the FXP | touch platform — it was great!”

What’s more, the presenters felt the second screen technology helped them better engage their audience. As one presenter explained, using FXP | touch “felt like it kept people engaged, and having a gauge for the audience's understanding, perspective, and insights was very helpful feedback.”