SVP, Research and Measurement
Skip is a numbers person, but he is ultimately driven by relationships.
His deep understanding of research, measurement and data analytics allows him to advise others to maximize business impact. His objective for events is to align organizer, attendee and exhibitor/sponsor interests, needs, and expectations. Designing research to meet these specific needs is challenging, but not impossible. He is committed to working with his team to develop tools that better quantify results, assess value, and improve results in order to strengthen future event strategies.
Skip is a thoughtful leader, dedicated to understanding client challenges, and finding customized solutions. He knows that every individual task, no matter how simple, is essential to successfully completing a project. A true go-getter, Skip worked part time at Exhibit-Surveys as a college student. He took on a full time position as an Assistant Survey Director after graduation and he has been in the industry ever since. His hard work paid off and he served as Vice President, then President, and eventually CEO. Skip has over forty years of experience in the industry, and he is able to apply what he has learned in his leadership role.
“Each segment of our industry's ecosystem brings a unique perspective about the business, and this broad understanding is invaluable as we interpret and make recommendations.”