Sarah Mayo

Our Tribe

Sarah Mayo

Marketing Director, EMEA

Sarah is a passionate storyteller specialising in sponsorship, brand experience, PR and social media, with experience gained over 20 years working for some of the world’s leading brands, events and campaigns.

Sarah began her career  organising events across the UK and Europe for leading golf manufacturer Callaway Golf, and designed and delivered numerous new car press launches and sponsorship activations during her six-year stint at Honda.

From client-side to agency, Sarah moved to TRO – The Experience Agency, where she led the agency to win the largest amount of awards in its history, including a Cannes Lions, IMC Grand Prix and a Clio Award.      

As director, marketing, Sarah is responsible for building the reputation of the brand experience agency and wider Freeman organisation across the EMEA region, and positioning the agency as not only a leader in delivering innovative and impactful live events and campaigns, but as a thought-leader in brand experience marketing.


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“Outside of work, I can be found exploring London’s many ‘experiences’, as well as travelling to experience different countries, cultures, and cuisines.”

~Sarah Mayo

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