Niru Desai

Our Tribe

Niru Desai

VP, Strategy International

Niru develops and designs experiential marketing strategies that enable clients to achieve a maximized event investment while increasing engagement and brand affinity among their target audiences.

Whether at the country, industry, or audience segment level, she specializes in delivering holistic event portfolio plans and creates strategies that go above and beyond clients’ needs. The brain force behind many successful digital and social media campaigns, Niru keeps a finger to the pulse of what’s new, next, and innovative.

And clients love working with Niru because she can seamlessly balance industry knowledge with deep client insights, resulting in a crystal clear audience snapshot with specific points of differentiation – the building blocks to a successful event portfolio. But what really sets her apart is her innovative research methods, measurement strategies, and collaborative nature.


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"One simple truth guides me no matter how complex the situation: memorable experiences are based on human behaviors. If you understand the drivers of these, then the story unfolds by itself."

~Niru Desai

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