Ian Sequeira

Our Tribe

Ian Sequeira

Vice President, Research and Measurement

Ian is determined to help his clients implement impactful changes.

His wide range of expertise is a result of raising his hand many times throughout his career to help with projects outside of his job description. His industry knowledge bank is enormous, and it is constantly expanding.

Ian develops the most extensive and effective corporate and organizer measurement programs offered in the exhibition industry. His solutions are powerful because they are driven by data. He knows that understanding audiences—and acting on them—is important to growing events. Through his research, he helps clients identify and engage audiences, sometimes even creating new audiences for them. Ian has also been instrumental in designing and managing projects globally. As part of giving back to the Industry, Ian is a regular speaker at Industry conferences and has been on the faculty at ExhibitorLive for over 25 years.  He is also on the research and education committees of CEIR and HCEA. He loves travel, and is making his way around the globe to provide measurement insights. 


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“I have learned everything on the job. Now with over thirty years of experience in this industry, my knowledge base is there to help clients.” 

~Ian Sequeira

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