Chris Cavanaugh
EVP & Chief Marketing Officer

FXP | tribe

Chris Cavanaugh

Chris Cavanaugh is EVP and Chief Marketing Officer for Freeman.

Chris founded FreemanXP to meet the strategic demands of a changing marketplace by connecting individuals and brands in ways that create transformational change on a global scale. FreemanXP has since gone on to become the largest global experience marketing agency in the industry.

Chris started in corporate communications at the JCPenney Company where he was an Executive Producer and writer for the Office of the Chairman. Chris later went on to create and produce television shows and commercial programming before he found his way to Jack Morton Worldwide where he stayed for 16 years. Chris started as a Producer and quickly become the Director of Production and then Managing Director for Jack Morton's New York Office. He was later named to the company's Executive Committee and eventually became the Chief Growth Officer for Morton, working across the global agency on organic and new business growth and development. Chris also ran the digital and design teams at Morton during that time and created vertical strategy practice teams. He was integral in helping to lead the integration efforts on several significant acquisitions as well.

Chris brings a wealth of industry experience to Freeman. His expertise includes strategic planning, creative development, organizational development, CRM, agency leadership, sales channel optimization, talent acquisition and financial management, in everything from traditional and digital and social media strategies, to live events and targeted experiential marking programs.

Chris holds a bachelor's degree in communications from Elizabethtown College and has won numerous awards including multiple Telly and Communicator Awards, and he is a CableACE Award nominee.


"This amazing opportunity allows me to lead a team creating transformational change on a global scale. How lucky am I?”

~Chris Cavanaugh