Carrie Tsoi

Our Tribe

Carrie Tsoi

Marketing Director, APAC

Carrie is a marketing heavyweight, with 20 years of proven success marketing world-class brands in the automotive, luxury, lifestyle, technology sectors, in the world’s most dynamic region APAC & China.

Carrie organized high profile, live brand activation experiences to modernize, and closely connect a pinnacle luxury brand with its’ customers, in 4 cities in China, attracting 46,000 guests. She experienced first hand, the power of live brand experiences and their impact in accelerating business results.  This led to Carrie becoming evangelical about the power of live brand experiences

Carrie believes live brand experiences represent the intersection of all marketing messages and all communication channels powerfully synchronizing together.  Based on her own client experience of live brand, Carrie is excited about the infinite business-building opportunities FreemanXP offers clients in today’s digitized world.  She looks forward to being a trusted advisor, guiding global clients to success in APAC, through insight-driven creative marketing, strategic campaign planning and by elevating the power of live brand experiences.


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“By personalizing live brand experience with new, forward-looking technologies, social media, digital and design thinking, we can elevate, measure and amplify the brand impact and help clients tell their brand stories more effectively.”

~Carrie Tsoi

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