Experience is power.
The world of live brand engagement is changing fast. FreemanXP can navigate the latest industry trends and help you understand how they can grow your brand.
People want to be able to consume instant content about the very thing theyre experiencing at that given moment.
Smart marketers dont just schedule and plan for the best brand promotionssometimes they have to make them happen in the moment.
Philanthropy is becoming more important than ever thanks to the giving spirit of Millennials.
Live experiences are a unique opportunity for people who might never otherwise cross paths to connect in a shared space.
The transactional event sponsorship is quickly becoming a relic.
Events are a constant stream of sight and sound that can be an overwhelming experience for attendees and a challenge for event marketers.
Whether at an event or in everyday life, sometimes it can be hard to focus.
With our busy schedules and the ever-increasing number of things that draw on our attention, events have to be truly special in order to make the list for
We are moving quickly toward an always-on society, spending upward of 11 hours a day with digital content.
The retail experience is a carefully choreographed production designed to draw you in.
Marketers create a groundswell of great content to go with every new brand experience.
Face-to-face events are one of the most collaborative environments around, thanks to the spirit of information exchange and education.
Inexpensive Bluetooth beacon technology, like Apples iBeacon, makes it possible to understand how attendees move through events.
Reputation is still a make-or-break marketing element, and the power of word-of-mouth marketing is unmatched.
Emily Posts advice doesnt quite cover the ubiquitous mobile device and all the bells, whistles, buzzes, and dings that come with it.
In the age of Periscope, Snapchat, and
Instagram, a new visual vocabulary is
on the rise as a primary way for Millennials
In order to maximize draw and the limited time and attention of attendees, companies should be willing to highlight and promote their most innovative and differentiating offerings.
Events are about connecting with like-minded individuals. Organizers should start ensuring those connections reach beyond the walls of the event.
The growing availability and sophistication of attendee data now allows event planners to better define audience groups, understand their common properties and behaviors, and design experiences.
No longer content to sit in classroom-style settings, event participants are looking for more creative and inspiring formats for live interaction.
If it aint broke dont fix it, right? One major trend is to shake things up and try something new. The most successful events are those that are willing to embrace change and innovate.
Technology is a very empowering tool for events. But technology for technologys sake is more interruptive than engaging.
Short, fascinating and well-structured presentations supported by mandatory speaker training (and broadcast free to a wider audience), TED events really are "Ideas Worth Spreading."
Research has consistently shown that event attendees visit the show floor with one driving objective to find out whats new.
Smart marketers realize that providing customers with opportunities for a hands-on experience maximizes whats powerful about live events.
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