Intersections from FreemanXP
 
 
The Value of Brand Experience: A curated collection of views and proof points on the power of experiential marketing

NEW DOWNLOAD: Views and Proof Points on the Value of Brand Experience

To celebrate our industry, we released The Value of Brand Experience, a curated collection of information, statistics, and proof points that demonstrates the power of what we accomplish together.

We welcome you to use this stat pack however you choose—it’s our gift to the industry, and we offer our thanks to the institutions, companies, and individuals cited throughout. Download your copy now.

 
Maximizing Attendee Engagement and
Value by Design
Maximizing Attendee Engagement

A marketer's dream: Give attendees what they want and need, on time and in real time.

FXP
Bringing Meaning Making to Events and Brand Experiences
Bringing Meaning Making to Events and Brand Experiences

Take your event attendees on an emotional journey.

FXP
Six Unexpected Details That Make a Special Event Deliver Big Brand Experience
Six Unexpected Details that Make a Special Event Deliver Big Brand Experience

Pay attention to the details to shatter the status quo and make your event memorable.

 
Perspective
B-to-B Dream Team Q&A: Tania Weidick of Oracle
B-to-B Dream Team Q&A: Tania Weidick of Oracle

People, personalization, and purpose from the captain of the B-to-B Dream Team.

 
B-to-B Dream Team Q&A: Jonas Tornqvist of Sony Mobile
B-to-B Dream Team Q&A: Jonas Tornqvist of Sony Mobile

What makes a successful experience and why humans need face-to-face interaction.

 
B-to-B Dream Team Q&A: Heather Henderson Thomas of Cisco
B-to-B Dream Team Q&A: Heather Henderson Thomas of Cisco

Insights on event strategy, ROI, and Cisco’s collaborative culture.

 
 
Seen & Heard
Amp Up Your Hype and Design Anticipation for Your Next Event
Amp Up Your Hype and Design Anticipation for Your Next Event
By Jenny Wang

Want some real event inspiration? Look no further than the big music festival, Coachella, for three ideas you can apply now.

 
Elevating Experience at the Experiential Marketing Summit
Elevating Experience at the Experiential Marketing Summit
By Alison Jenks

This year's Experiential Marketing Summit and why the outcome of the brand experience industry is looking bright.

 
72 Hours at SXSW: Get Ready for Some Serious FOMO
72 Hours at SXSW: Get Ready for Some Serious FOMO
 

Six eventprofs report back on the experience, the brands, the content, and the FLOTUS.

 
 
Our POV
Why We Need to Rename and Rethink the General Session
Why We Need to Rename and Rethink the General Session
ByDan Hoffend

In an age of personalized attendee expectations, our events should be anything but general.

 
Dodging Bullets: Your Guide to Becoming a Presentation Superhero
Dodging Bullets: Your Guide to Becoming a Presentation Superhero
By Brian Rich

These five simple tips to create killer presentations will take you from DIY to design guru.

 
MAXIMIZE THEIR JOURNEY: A Series for Event Marketers
MAXIMIZE THEIR JOURNEY: A Series for Event Marketers
By Niru Desai and Katherine Zimoulis

What does Maslow's Hierarchy of Needs have to do with brand experience? More than you would think.

 
 
Downloads
The Trends Driving The Future of Brand Experience: The Science Behind Personalized Engagements
The Trends Driving the Future of Brand Experience: The Science Behind Personalized Engagements

Your brand gets only one shot to impress, so how can you make your brand experience stand out?

 
Second Screen: Your Direct Line to Audience Engagement and Analytics
Second Screen: Your Direct Line to Audience Engagement and Analytics

Transform attendee mobile devices into an unlimited event engagement tool that gives you insider insight into your audience.

 
The Case for Portfolio Planning
The Case for Portfolio Planning

Want your event portfolio to be a success? It all boils down to one simple question.

 
 
FXP

Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is a brand experience marketing agency within the Freeman organization, offering a full range of marketing solutions. For more information, visit www.freemanxp.com. To subscribe to this newsletter, click here.

 


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Intersections: The Value of Brand Experience

Views and proof points on the value of brand experience