Intersections from FreemanXP
 
 
FreemanXP TrendLab

FreemanXP TrendLab: Helping Your Brand Experience Stand Out

Attracting today’s audience members can be a challenge.

They’re looking for more customized, exciting experiences: the kind that are engaging, human, intelligent, and above all else, personal.

We’ve combined our brand experience expertise with social, behavioral, and technological trends to help you deliver personalized, amazing experiences your audiences crave.

 
Second Screen: Your Direct Line to Audience Engagement and Analytics
Second Screen: Your direct line to audience engagement and analytics

Utilize second screen to get deeper insights and engagement at your next event.

FXP
How Will Events Survive the Future? By Changing Everything.
How Will Events Survive the Future? By Changing Everything.

Change is coming, and fast. We must embrace it to help shape the future of events.

FXP
The Most Costly Mistake Event Marketers Make and How to Avoid It
The Most Costly Mistake Event Marketers Make and How to Avoid It

Fail to plan = plan to fail. Approach your goals with a strategy for real success.

 
Perspective
A Global Approach to Relationships
A Global Approach to Relationships
By David Gauthreaux

Eliminating geographic boundaries to deliver consistent experiences and anywhere in the world.

 
How to Overhaul Your Panel Session with Technology (and a Content DJ)
How to Overhaul Your Panel Session with Technology (and a Content DJ)
By Alison Jenks

Banish boring panels by embracing the second screen.

 
How Design Thinking Will Transform the Events Industry
How Design Thinking Will Transform the Events Industry
By Bob Priest-Heck

We have the incredible opportunity, and the obligation, to innovate.

 
 
Seen & Heard
CES is This Week: Here’s Your Crash Course to Get Ready to Rock!
CES is This Week: Here’s Your Crash Course to Get Ready to Rock!

Brush up on the best brand experiences from 2015, and get primed for the unofficial brand experience kickoff.

 
Six Ideas from EventTech You Can Use Today to Enhance Your Next Event
Six Ideas from EventTech You Can Use Today to Enhance Your Next Event
By Katherine Zimoulis

The hottest event technology trends from the hottest event technology conference.

 
Burning Man Concepts for the Not-So-Boring Event
Burning Man Concepts for the Not-So-Boring Event
By Shannon Gilcrease

Five cool ideas that disrupt the traditional event and amplify the attendee experience.

 
 
In the News
Autodesk and Dwell on Design Take Home IAEE Art of Show Designations
Autodesk and Dwell on Design Take Home IAEE Art of Show Designations

FreemanXP clients earn prestigious industry accolades from IAEE.

 
AdAge Ranks Freeman as a Top B-to-B Agency
AdAge Ranks Freeman as a Top B-to-B Agency

Also ranked as the largest B-to-B experiential marketing agency in the United States.

 
BizBash Event Style Awards: Microsoft WPC Named Best Conference
BizBash Event Style Awards: Microsoft WPC Named Best Conference

Awards honor the best ideas, strategies, products, and venues.

 
 
In the News
The Case for Portfolio Planning
The Case for Portfolio Planning

Planning for 2016? Ultimately, the success of your event portfolio boils down to one simple question.

 
 Going “Glocal”: Successful Global Event Strategies
Going “Glocal”: Successful Global Event Strategies

With the world becoming smaller than ever, the right strategy and planning become even more important when brands go global.

 
Preparing for Generation Z: What Marketers Should Know — Now
Preparing for Generation Z: What Marketers Should Know — Now

For marketers capable of unlocking the secrets of this generation, the rewards will be substantial.

 
 
FXP

Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is a brand experience marketing agency within the Freeman organization, offering a full range of marketing solutions. For more information, visit www.freemanxp.com. To subscribe to this newsletter, click here.


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Intersections: The Trends Driving the Future of Brand Experience

Attracting today’s audience members can be a challenge.