Intersections from FreemanXP
 
 
By the Numbers: Using Measurement to Improve Your Brand Experience Success

NEW DOWNLOAD: Improve Your Brand Experience with Smart Measurement Strategies

With event measurement, gathering the right data allows you to optimize the value and effectiveness of your program. But with so many statistics to pull from, it’s key to have a balanced measurement framework in place.

Download this insights paper to learn how to gather the data you need to improve your brand experience and prove out your investment.

 
How to Create Memorable Content for Attendees
How to Create Memorable Content for Attendees

Make your event one attendees will remember by creating custom-tailored content they can't forget.

FXP
Catch Attendee Engagement: How to Create a Pokémon Go-Inspired Digital Integration for Events
Catch Attendee Engagement: How to Create a Pokémon Go-Inspired Digital Integration for Events

Three simple steps to increase the fun factor and attendee engagement at your next brand experience.

FXP
How to Engage Younger Audiences: Tips from a Gen Z
How to Engage Younger Audiences: Tips from a Gen Z

Speak the Gen Z language at your next event or brand experience with tips and tricks from our resident expert.

 
Perspective
Why Powerful Personalization Leads to Authentic Connections for NetApp
Why Powerful Personalization Leads to Authentic Connections for NetApp

Learn why B-to-B Dream Team member Kate Lechowicz thinks personalization is the key to future event success.

 
Greg Schneider of Dell on How Brand Experiences Help Deliver Meaningful Messages
Greg Schneider of Dell on How Brand Experiences Help Deliver Meaningful Messages

Event strategy insights and the role of brand experience in the marketing mix.

 
Marketo: Building Connections One Marketer at a Time
Marketo: Building Connections One Marketer at a Time


Davis Lee of Marketo shares his point of view on the importance of events and experiences.

 
 
Seen & Heard
The Value of Brand Experience in Action at the Freeman Leadership Conference
Brand Experience in Action at Freeman Leadership Conference
By Alison Jenks

How a clear strategy and creative content generated inspiration and excitement for Freeman leaders.

 
Are You Headed to Barcelona for Mobile World Congress?
Are You Headed to Barcelona for Mobile World Congress?
 

Jump-start your MWC planning with our dedicated online hub, chock full of insights, articles, and everything Mobile World!

 
Four Unique Events, One Design Week
Four Unique Events, One Design Week
By Katie O'Brien
 

The key takeaways from the engagements at San Francisco Design Week.

 
 
In the News
Non-Attendees: The Missing Piece of Your Post-Event Survey
Non-Attendees: The Missing Piece of Your Post-Event Survey
By Susan Kwasniak

Unlock the secret of the non-attendee to increase conference attendance.

 
Why Brand Experience is a Crucial Element of Every Company’s Marketing Mix
Why Brand Experience is a Crucial Element of Every Company’s Marketing Mix
By Claudia Stephenson

Brand experience is paramount as consumers become more difficult to engage.

 
A Snapshot of the Events Landscape in China
A Snapshot of the Events Landscape in China
By Maylis Pigot
 

Audiences expect the latest and greatest at events--in China and around the world.

 
 
In the News
The Value of Brand Experience
The Value of Brand Experience
 

Get this curated collection of views and proof points behind the power of experiential marketing.

 
Maximizing Attendee Engagement and Value by Design
Maximizing Attendee Engagement and Value by Design

What does Maslow's Hierarchy of Needs have to do with brand experience? More than you would think.

 
The Case for Portfolio Planning
The Case for Portfolio Planning
 

Want your event portfolio to be a success? It all boils down to one simple question.

 
 
FXP

Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is a brand experience marketing agency within the Freeman organization, offering a full range of marketing solutions. For more information, head to www.freemanxp.com. To receive this newsletter, visit our website.

 

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Intersections: Smart Measurement Strategies to Improve Your Brand Experience

Using measurement to improve your brand experience success.