Intersections from FreemanXP
 
 
Preparing for Generation Z: What Marketers Should Know - Now

Preparing for Generation Z: What Marketers Should Know - Now

As a whole, Generation Z is socially engaged, philanthropic, and compassionate... but also rebellious, cynical, and reluctant to trust brands and companies. For marketers capable of unlocking the secrets of this generation, the rewards will be substantial.

 
Industry Trends: What Ad Age’s Annual Rankings Mean for Experience Marketers
Industry Trends: What Ad Age’s Annual Rankings Mean For Experience Marketers

Hint: Big growth in events, digital, and industry marketing

 

FXP
Meerkat, Periscope, and the Personalization of Live Streaming
Meerkat, Periscope, and the Personalization of Live Streaming

What event marketers need to know and do now

FXP
Transform Your Event With One Simple Word
Transform Your Event With One Simple Word

How experience design generates meaning and real business results

 

 
Perspective
Lessons from McDonald’s: 5 Tips for Creating a B-to-B Experience Attendees Love
Lessons from McDonald’s: 5 Tips for Creating a
B2B Experience Attendees Love
BY Anne Houghton

Want to create an event people wouldn’t miss for the world? It’s all about lovin'

 
Standing Out at Mega Events
Standing Out at
Mega Events
BY Kim Myhre and Niru Desai

Strategies for success and better engagement at mega events

 
Trend Watcher: Three Key Focus Areas for Event Marketers
Trend Watcher: Three Key Focus Areas for Event Marketers
BY Peter Dominguez

Marketing trends to embrace if you want to impact your business

 
 
Seen & Heard
EMS 2015: State of the Experiential Marketing Industry
EMS 2015: State of the Experiential Marketing Industry
BY Katherine Zimoulis and Alison Jenks

Put your sunglasses on — the future is bright

 
Live from SXSW: Converging Industries in Austin
Live from SXSW: Converging Industries in Austin
BY Chris Cavanaugh and Wilson Tang

Top marketing and brand experience insights from SXSW

 
Mobile World Congress: Three Perspectives from FreemanXP
Mobile World Congress: Three Perspectives from FreemanXP

Brand experience insights and hot emerging tech from MWC

 
 
In the News
MarketingProfs: The Best Social Networks for Engaging Event Attendees
MarketingProfs: The Best Social Networks for Engaging Event Attendees

MarketingProfs shares our data and insights on social marketing for events

 
Bloomberg: Behind the Scenes at #SAPPHIRENOW 2015
Bloomberg: Behind the Scenes at #SAPPHIRENOW 2015

Bloomberg Business shares a peek behind the curtain of SAP's biggest technology conference

 
FierceCMO: Study - B2B Marketers Should Boost Social Efforts at Events
FierceCMO: Study - B2B Marketers Should Boost Social Efforts at Events

FierceCMO shares insights from our research on social media marketing for events

 
 
Downloads
2015 Mobile World Congress: An Insider’s Look with FreemanXP
2015 Mobile World Congress: An Insider’s Look with FreemanXP

Mobile World Congress is the can’t-miss event in the
technology industry

 
The Viral Impact of Events: Best Practices to Amplify Event Content
The Viral Impact of Events: Best Practices to Amplify Event Content

Live events provide an authentic platform with which to engage and expand audiences and fully galvanize brand communities

 
2015 International CES: An insider’s look with FreemanXP
2015 International CES: An insider’s look with FreemanXP

The International CES® showcases innovations that span from electronics to automotive, and from health care to entertainment

 
 
FXP

Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is a brand experience marketing agency within the Freeman organization, offering a full range of marketing solutions. For more information, visit www.freemanxp.com To subscribe to this newsletter, click here.


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Intersections: Get Ready for Generation Z

Preparing for Generation Z, the state of the industry, event marketing trends and event recaps, and more