Emotional engagement


Emotional Engagement: Why It is Essential to Create Experiences that Resonate

Think for a moment about the most memorable events you’ve ever experienced. A Presidential address, a lecture from an inspiring professor, a concert, perhaps a eulogy of someone you knew and loved.

Ask yourself why you remember it so well—as though it had just happened. The reason is because it created a significant emotional connection. And that is the key to making any message be heard, understood, and remembered. Today’s marketers have more tools in their arsenal than ever before. However, more tools do not mean our messages are sticking. Information overload is more than a theory, it’s a real ailment.


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