Emea brand experience


APAC Brand Experience Report

Independents research shows that brand experience is on the rise in Asia Pacific

Each and every audience touchpoint is an opportunity. 

To better understand the power of brand experience, we commissioned SSI to conduct an independent study of a rangeof B-to-B and B-to-C marketers in a variety of roles across North America, Asia, and Western Europe. In this insights paper, we share highlights of the 2017 Freeman Global Brand Experience Study with a focus on the Asian market including: 

  • Why Asian marketers value brand experience so highly 
  • How APAC brands are integrating technology to increase personalization
  • Advice on how to become an early adopter as well 

The research confirmed what those in the industry know to be true: Brand experience is more central to today's marketers than it was in the past. 

Download this insights paper to learn how brand experience is truly the next era in marketing, and how Asian marketers are taking the lead as early adopters.


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