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TSNN: Back to Basics — Five Strategic Planning Best Practices for Building Better Trade Shows

TSNN: Back to Basics — Five Strategic Planning Best Practices for Building Better Trade Shows

The nature of events is changing and with it the responsibilities of the modern show organizer

10/17/17— From TSNN: "In addition to all the other roles show organizers are asked to take on (empathetic storytellers, tech-savvy marketers), today’s show organizers have to be strategists as well. That’s because successful brand experiences aren’t just singular, one-time events – they’re part of an ongoing, multichannel brand narrative...

"Figuring out how to weave that narrative through your entire marketing mix requires a little planning and some good insight."

ready the full article for five best practices for building better trade shows

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Schae kane

Schae Kane

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