Trade Show News Network: CEIR Predict Conference — What’s Transforming the Trade Show Industry
FreemanXP strategist shares insights on industry trends
9/19/16 — From Trade Show News Network: "When the Center for Exhibition Industry Research’s CEIR Predict Conference was held last week in Washington, D.C., one thing was abundantly clear – as a company in the trade show industry, if you are not already taking steps to create robust intelligence utilizing the reams of data typically collected by every show, then you quickly are going to fall behind the eight ball...
"After breaking for a networking evening, CEIR Predict continued the next morning with Marc Pomerleau, vice president of Global Strategy for FreemanXP talking about 'Leveraging the Power of Strategic Data Visualization.' When polled beforehand, 63 percent of the audience members said they had some kind of data strategy...
"Pomerleau said that one way to engage people with data is to create a visual story with it. Some important steps around data overall, he added, were 'How do you post data, create predictions, then start making change?'"read the full article
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