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The Intern Diaries: Collaboration is Key to Event Success

The Intern Diaries: Collaboration is Key to Event Success

Our EMEA team’s resident intern on the importance of teamwork

Millie Porter, Marketing and Events Intern, FreemanXP EMEA.
Currently studying International Event Management at Regent's University London

I’ve recently completed my first four weeks as a marketing and events intern at Freeman and FreemanXP, and it’s been a great ride so far. I’ve walked the halls of events like The London Book Fair, helped with the build of International Confex and had a taste of the pre-event planning and de-brief stages at the FreemanXP office in Soho, London.

The key learning I’ve taken away from all of this so far is that successful event delivery is the product of many teams working together — from business development and client services to strategy, creative, production, and marketing.

The value of on-site communication

You have to possess a certain set of characteristics to work in a team, and different event professionals will thrive in different environments. For on-site teams, I’ve seen first-hand that this is an ability to work to tight deadlines, all the while responding to last-minute client requests and delivering a great looking brand experience for them. This is where communication between different departments, for example, operations and client services is key, as it will ensure any issues are solved quickly and efficiently, and that the event is a huge success for the client and all involved.

Perfecting the pre-event planning process

While agency life is different to the on-site environment, it’s still very fast-paced and exciting — there is always new client work coming in and the team work on a range of different pitch projects on any given day. Here, it’s clear that team work is equally important. In these environments, it’s more about the behind-the-scenes planning that goes into an event before the build phase. It’s where the business development team liaises with the strategy and creative teams, who work together to create cutting-edge experiences for clients. Different teams will then go off and work on their own elements of a project, coming together regularly to ensure everyone’s on track and on-brief in order to bring an event idea to life in the best possible way for our clients.

Taking time out to reflect

The event de-brief is another great example of the importance of team work. Once the event has ended and we’ve all had time to breathe, the de-brief is the perfect way for colleagues, and sometimes the client, to reflect on their successes, and also discuss any areas that may require improvement for next time. It’s a great way to ensure that everyone is on the same page, and will enable teams to execute an even more successful event for their client next time. 

Communicating across borders

I’ve seen that thanks to the rise of different types of technology—such as smartphones, tablets, conference calls, and things like Google Hangout, teamwork can now transcend national borders. These tools are incredibly valuable for companies with a global presence, as it allows regional teams to stay in constant communication — which is important when working with global clients on global campaigns or events.

Getting social

I’ve found that company culture is valued very highly in this industry. While teamwork is important during business hours, socialising away from the office and from show site is a great way to boost staff morale and create great cohesion among teams. By interacting socially, we can get to know one another better and take these learnings across to our work environments.

Team work is the link that binds a successful brand experience together. Whether we’re involved in the pre, during or post-event phase, we’re all working towards the same end goal—to deliver meaningful events for clients that exceed their expectations, and we’ll achieve these goals best when we work together.   


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