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The Element Of Surprise: Giving People Exactly What They DON’T Expect

The Element Of Surprise: Giving People Exactly What They DON’T Expect

Find out how AARP recharged their event strategy

Friday, May 5th: 2:00-2:45pm
Experiential Marketing Summit McCormick Place, Chicago 

Millennials may get most of the marketing love these days, but baby boomers still hold all the spending power, baby. Nobody knows this better than AARP, who uses a three-tiered targeting strategy to attract loyalists, appeal to detractors and motivate the “moveable middle” to engage with the brand at its Block Party events. Step inside the AARP portfolio and get an expert forecast on what this lucrative demographic is looking for and how it wants to be engaged (you might be surprised by some of what you hear). Walk away with a checklist of actionable steps you can take to make Boomers a part of your event strategy.

Presented By: Diana Kurnit, Director-Event Strategy, AARP and Matthew Fletcher, Creative Director, FreemanXP

For more information and to register visit the Experiential Marketing Summit Website


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