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The Drum: CMOs & Brand Managers Confirm that Personalized Brand Experiences are Marketing Priority

The Drum: CMOs & Brand Managers Confirm that Personalized Brand Experiences are Marketing Priority

B-to-B Marketers realize events must include a personalized interaction with their brand

5/30/17 — From The Drum: "The survey conducted by Freeman, a provider of brand experiences, and data solutions experts polled 1,000 B2B and B2C marketing professionals across North America, Asia and Western Europe and found that nine out of 10 of those surveyed confirmed that brand experience is more central to their roles today than it was in the past. The survey found that nine out of 10 B2B and consumer audiences agree that brand experiences that deliver stronger personal interactions offer more compelling brand engagements...

"'The role of brand experience continues to increase in scope and importance, as audience expectations evolve,' said Chris Cavanaugh, executive vice president and chief marketing officer at Freeman. "Steep competition, changing demographics and more sophisticated audiences mean now, more than ever, marketers need new approaches.”

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