All Blogs

Details

Ten Fresh Ideas to Incorporate into Your Meetings Today

Ten Fresh Ideas to Incorporate into Your Meetings Today

Ditch the day-to-day to design effective experiences

Earlier this week, I hosted a session for meeting planners at The Meetings Show at Olympia, where I explored some ideas that should be considered when planning meetings, to ensure and drive brand affinity, loyalty, and advocacy. The purpose of the session was to help meeting planners step outside of the tactical day-to-day and design effective meeting experiences, with a few (ten actually) simple ideas taken from our FXP TrendLab.

Ready to get started? You can apply these ideas to your meetings today:

1. Audiences Take Control

Today’s meeting attendees want a role to play in the experience and to be part of the conversation. Meeting organisers will need to provide opportunities to listen to active participants through crowdsourcing and sharing, enabling attendees to make their own unique contributions.

2. Collaboration Incubators

Meetings offer an excellent collaborative environment for inventing things and solving problems. Increasingly, meetings will create innovation incubators where attendees can participate by working in collaboration with other attendees to tackle important social or industry issues, with the aim of creating a new product, service, or solution.

3. Connected Communities

Meetings are largely about connecting with like-minded individuals. Organisers should start ensuring those connections reach beyond the walls of the event and into the digital space. By tapping into online communities, we can obtain insights and ideas, plus share content that allows experience designers to learn more about their event participants.

4. Changing Learning Models

Meetings will continue to shift from being about information presentation to participative learning opportunities that are personal, interactive, and consumable. This means revisiting the traditional classroom approach and applying more dynamic and collaborative learning models.

5. Story-worlds Replace Story-telling

A story is imperative. It allows people to immerse themselves into the experience—with a narrative that engages at each touch-point, building a ‘storyworld’ for them and the brand/product or service. The story can be guided by hosts at the meeting or can be standalone, discoverable by the attendee.

6. Gamification

We know that humans learn best through play and by stimulating the senses. Through a fun, competitive experience we can increase brand and message recall at meetings. By combining this basic human need with relevant integrated technologies, we can create experiences that attendees will remember for years to come.

7. New Event Formats

No longer content to sit in classroom style settings to be talked at, meetings participants are looking for more creative, inspiring and fun formats for live interaction. New event formats like Pop-Up Meetings, Touchdown Spaces, Gatherings, Recharge Areas, Hack-a-thons, Camps, Hubs, Jams, and Raves are now mainstream.

8. Immersive Participation

Increasingly, experience designers are looking for ways of taking event participants out of their ordinary lives for a unique adventure, often challenging them to “role-play” as actors. This kind of theatre can create a compelling and engaging experience, prompting collaboration and problem solving among meetings attendees.

9. Technology with Purpose

Technology is a very empowering tool for meetings. But technology for technology’s sake is more interruptive than engaging. Moving forward, we must evaluate opportunities to use emerging technology based on its purpose and value to the experience.

10. Sensory Immersion

Appealing to senses like touch and smell is proving increasingly effective at cutting through the overload of visual messages at a meeting. For instance, the science and art of haptics uses physical stimulations like vibration, temperature changes, air pressure and physical materials to create experiences that inform, stimulate and stick in the memory.

For more brand experience insights, sign up for twice-monthly updates

blog comments powered by Disqus
More Like This
EuropeEvent TechnologyExperience DesignMeasurementPlanningStrategyTrendsMulti-Sensory ExperiencesCollaboration IncubatorsConnected CommunitiesNew Event FormatsTechnology with Purpose
Kim myhre

Kim Myhre

SVP, International

A doyen of the global marketplace, he has a unique combination of strategic, creative, commercial, and international experience, which has earned him industry-wide recognition as an expert in integrated engagement marketing and live and online brand experiences.

A strategic thinker and brand...

read on



Related