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Raconteur: FreemanXP on 7 Principles of Experience Design

Raconteur: FreemanXP on 7 Principles of Experience Design

Learn about the seven key tenets of brand experience design from FreemanXP Trendlab

3/2/16 — From Raconteur: "Jordan Waid, Vice President of Experience Design International at FreemanXP EMEA, mastermind of the agency’s TrendLab, discusses the seven key tenets of brand experience design...

"At FreemanXP we have developed a process and set of principles that we use in experience design. Called 7XP, it allows us to be 'objective' and not 'subjective' in our point of view. The 7XP is focused on designing an emotive user-centric experience that takes place across 'time' and 'multiple channels' to creative hero-brand story-worlds."

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