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PCMA: Crisis Management 101

PCMA: Crisis Management 101

FreemanXP APAC shares insight on how to navigate event challenges

4/03/18 - From PCMA: "Dionne Holder, managing director, China, at agency FreemanXP highlighted the importance of identifying a communication manager or official spokesperson for all internal and external communications, and the means of delivering information to the public. 'As well as staying calm, responsive, and positive, flexibility is also key when it comes to dealing with natural disasters and/or planning events in conjunction with important political dates,' she said. For companies looking to host events in China in particular, it pays to remember that any government activity takes priority...

"Holder gives the example of a large-scale activation for a technology client in Beijing, which the agency had spent four months working on last year. About four weeks before the event, the Chinese government announced the date of the 19th National Congress of the Communist Party of China — the most important date in China’s political calendar — coinciding with FreemanXP’s event. Businesses ranging from fitness centres, to karaoke to online retailers had to temporarily shut down and venues were closed, while those that remained open were accompanied by high-level security checks."

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CommunicationsdrupaMarketing or Event AgencySingaporeShanghaiGuangzhouBeijingBest Practices
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Dionne Holder

Managing Director, China

Her expertise includes event creation and conception, brand building, and customer relationship management. Her dynamic personality, extreme creativity, and top-notch listening skills are also part of the recipe that makes her shine. She provides clients with the opportunity to share their goals...

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