PCMA Convene: 5 Quotes To Inspire Every Trade Show Organizer
FreemanXP leader is featured as an influencer at the Center for Exhibition Industry Research Predict Conference
9/19/16 — From PCMA Convene: "Content is king, right? Well, sort of. Sure, you need to offer educational sessions that will appeal to your audience, but content is already everywhere. Your attendees can find compelling content on their laptops, tablets and smartphones. Rather than focusing on curating more of it, Marc Pomerleau believes trade show professionals and business events organizers should be aiming to make their lives better. For example, he highlighted how data analytics might be able to help an organization recommend more affordable flight options for prospective attendees...
"'We’re all obsessed with delivering content to our attendees. What we could be doing is delivering assistance,' said Marc Pomerleau, Global Strategy, Vice President, FreemanXP."read the full article
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