Marketing Interactive: Former Disney Creative Unlocks the Magic Behind Brand Experiences
FreemanXP creative leader discusses how brands can innovate their approach to experiential marketing
"This human experience is the starting point to get the formula right according to McGrath...
"'Too often they just say, I make a thing, I sell a thing, I want to give it to you. I say, ok take a step back, make me want to identify with it and aspire to it. Make me want to feel that it aligns with my values as a human being, that’s a different proposition,' said McGrath."read the full article
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Senior Vice President, Creative
Freeman Design Leadership Council
He inspires creative teams to see the possibilities that exist by bringing the stories of diverse global brands as visceral experiences to a growing audience in unique, compelling and unusual ways.
He ensures FreemanXP delivers creative ideas that are relevant, on strategy and beautifully...read on