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Marketing-Interactive: Asia marketers lead the way as early adopters of immersive technologies

The Freeman Global Brand Experience Study uncovers why Asian marketers value brand experience so highly.

June 9, 2017 - from Marketing-Interactive: "Marketers in Asia have been found to early adopters of immersive technology, compared to the rest of the world. This is according to a recent Freeman study. Currently, more than two-thirds of survey respondents agree that brand experience is an effective way to reach their organisations’ goals...

"...The 2017 Freeman Global Brand Experience Study polled nearly 1,000 marketing professionals across Asia, North America and Western Europe, in roles focused on both B2B and B2C segments."

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