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Marketing Daily: ‘Tis The Season For Festivals Of All Kinds

Marketing Daily: ‘Tis The Season For Festivals Of All Kinds

Marketing research applies to festival activations

5/30/17 — From Marketing Daily: "Cities and venues across the country are gearing up to hold summer festivals in the hopes of attracting tourists and tourism dollars. And brands are jumping on the festival bandwagon hoping to make a positive association in consumers' minds...

"'The interest in festivals and other venues by brands is growing,' says Chris Cavanaugh, CMO of Freeman, a company specializing in integrated experiential marketing solutions for live engagements. 'Brands, which take on sponsorship roles and in some cases actively participate in the event, are using these opportunities to engage with consumers,' he says."

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