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Campaign Asia: How to Leverage FOMO for Brand Storytelling

Campaign Asia: How to Leverage FOMO for Brand Storytelling

How and why social media has become an extremely valuable ally

12/29/17 — From Campaign Asia: “The term Fear of Missing Out (FOMO) entered the global lexicon around 10 year ago. Today, the social anxiety individuals feel when a friend or colleague is experiencing something engaging, fun, and memorable without them is more than just an emotion…”

“Marketers have turned it into a strategy to drive attendance and to create awareness around future events that delegates would be foolish to miss out on again.”

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