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From Trend Predictions to MWC: Our most read stories of 2017

From Trend Predictions to MWC: Our most read stories of 2017

Reflecting on some of this year’s highlights

As the year draws to a close, we’re taking a look back at the content we created in 2017 that you liked most. You’ll find thought leadership blogs, event recaps, case studies and more.

1. Looking ahead: five key brand experience trends

It’s always great to start the year by adding some fresh new tricks and tips to your arsenal. It makes perfect sense, then, that this blog, which looks at five key trends for 2017 — from the rise of emotive connections to glocal brand experiences — took the top spot.

Want more? We recently revealed our 2018 predictions for corporate marketers, which you can read here.

2. A look at the VOXI launch event

We continued our partnership with Vodafone throughout 2017, and worked with the brand to deliver the launch of their first segment targeted sub-brand, VOXI. In this piece, you’ll find some more background about the event, and a photo gallery.

3. A creative and strategic approach to Mobile World Congress

Our creative and strategy directors joined forces to discuss and explore the various brand experiences at this mega-event, where disruption is the name of the game. Read up on their key takeaways in this blog.  

4. Embracing design to make a difference

This piece highlights the power of design — both when applied to our day-to-day problems and larger, more encompassing issues such as global warming. Interestingly, it reminds us that we are all, in fact, designers.   

5. Introducing… A new Halloween-themed event series

This case study showcases our partnership with Vodafone at Capital’s Monster Mash-Up, which is now in its second year. Here we activated the brand’s sponsorship of the music events by creating an eerie, unmissable character coined the ‘phantom.’

6. Merging the theoretical with the practical

A must-read for budding event professionals, our past intern outlines some of the reasons why on the job experience gained through an internship is so valuable to students.

7. The big question of tech usage at events

From smartphones and laptops to tablets and the Apple Watch, we’re glued to our technology gadgets. This blog explores how a whole new etiquette around tech usage has emerged, both in our day-to-day lives and in the live space.

8. Creating a better, more inclusive working world

To celebrate International Women’s Day, we spoke with women from across the FreemanXP business about why the initiative is so important, and what they love about working in our industry.

9. From music festivals to ‘doing good’

In this piece, members of our global FreemanXP team share their top trend predictions for 2017. These include the fact that elements of the music festival will shine through at conferences, and brands will be more focused on creating products and services that make the world a better place — trends that are no doubt still relevant today!

10. Highlights from Cannes Lions 2017

It’s always interesting to see what brands get up to at Cannes Lions, and it seems 2017 didn’t disappoint… A Snapchat ferris wheel and real-life pinboard from Pinterest were among the activations. This blog also looks at some of the festival’s key themes, which included diversity and tech.  


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