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Five Thought-Provoking Sessions to Attend at the drupa cube

Five Thought-Provoking Sessions to Attend at the drupa cube

The rundown of the insights you won't want to miss at the drupa cube

FreemanXP has curated a forward-thinking conference programme for the drupa cube, which will operate alongside drupa 2016, the world’s largest printing equipment exhibition at the Düsseldorf Messe from 31 May to 10 June. The programme will bring the exhibition’s Touch the Future theme to life, with intersectional thinking, the FreemanXP TrendLab and Blended Reality among the concepts to be discussed by speakers, who will share their expertise in innovation, design, creativity, and technology. 

1. Frans Johansson’s exploration of intersectional thinking 

Frans Johansson, CEO of the Medici Group and author of The Medici Effect will deliver two keynotes at the drupa cube. The opening session on 31 May will explore how the idea of intersectional thinking – a concept that Johansson champions – can fuel innovation in the world of printing. He will offer insight and advice around how attendees can innovate amid a rapidly changing industry. 

The second keynote will explore the seven rules that print leaders need to embrace to stay ahead of the curve, as well as key factors that can hinder innovation in the industry, and how they can be avoided.

When: 11:00am-11:45am on 31 May; 11:00am-11:45am on 2 June.

2. Identifying and applying important trends with FreemanXP

Jordan Waid, VP Experience Design at FreemanXP in EMEA will introduce attendees to the FreemanXP TrendLab during a session at the drupa cube. He will discuss how the TrendLab functions as an incubator to help businesses innovate and plan for the future. It operates by identifying key trends within a particular industry and testing their feasibility, before applying them to real world scenarios.

The Trend Lab session aims to encourage listeners to step back from the day-to-day and take a look at the broader trends underlining the industry, as well as highlight that companies which employ this approach enjoy benefits such as brand loyalty and advocacy.

When: 1:00pm-1:45pm on 1 June.

3. Looking to the future: The Internet of Things and new business models

Mitko Vasilev, Co-founder and CTO of openBerlin, Cisco Innovation Centre will take a forward thinking look at the impact The Internet of Things (IoT) will have on traditional industries.

It is expected that the IoT will connect 50 Billion ‘things’ to IoT platforms in four years’ time – a move that will equip brands with greater knowledge of what consumers want than ever before. Vasilev will offer insight into how the print industry can utilise this wealth of information to develop new consumer products and business models.

When: 11:45am-12:15pm on 5 June.

4. Unpacking 3D printing technology with HP

Shane Wall, Chief Technology Officer at HP and Director of HP Labs is to address a new printing category during his keynote address. Likened to the print industry’s version of the big bang, Blended Reality merges the 2D and 3D, enabling materials to travel from the physical world to digital world and back again. He will look at the benefits of immersive computing and 3D printing, and their potential impact on the print industry moving forward.

When: 11:00am-11:45am on 8 June.

5. Utilising new tech to engage consumers  

Silas Amos will draw on his experience working with brands such as Bacardi, Diageo, Heinz, Mars, Unilever and HP to discuss how the print industry can make the most of the creative, cultural and commercial opportunities that are emerging as a result of developments in technology. 

He will offer insight into how print brands can incorporate the digital realm into their approach, and highlight that technological change can enable rather than hinder the industry’s growth and development.

When: 11:00am-11:45am on 6 June. 

The entire drupa cube conference programme is available for viewing via the drupa website.


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