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Exhibitions World UK: Brand Experience Report

Exhibitions World UK: Brand Experience Report

Freeman research captured in smart stats round-up

10/26/17 — From Exhibition World: "Freeman research has shown that marketers in Asia appear to be early adopters of more interactive technologies with 42 per cent tapping into sensory interaction to personalise brand experience, compared to 28 per cent in North America and 13 per cent in Western Europe." 

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