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Event Wrap-Up: Talking Experience Design with Peter McGrath

Event Wrap-Up: Talking Experience Design with Peter McGrath

Key takeaways from Peter McGrath’s creative session in London

Peter McGrath, SVP, Creative at FreemanXP delivered a presentation to an intimate group of clients at our London office recently.

Drawing on his more than 25 years’ of experience at Walt Disney Co., Peter explored the ideas of entertainment experience design and intersectional design thinking, and offered insight into how brands can incorporate the concepts into their own marketing and brand experience strategies.

Jane Hague, Head of Business Development at ExCeL London spoke to guests about the venue’s changing role, meanwhile Kim Myhre, SVP and Managing Director at FreemanXP EMEA commented on the value the agency places on intersectional design thinking – the process whereby two different ideas are combined to create new and innovative brand experiences for clients.

Guests had the chance to ask Peter questions during a dedicated Q&A session, and the evening concluded with canapés and networking.

Experience Design with Peter McGrath from FreemanXP on Vimeo.


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