Event Marketer It List: FreemanXP is “Industry Dream Team”
Once again, FreemanXP has been recognized as a Top 100 Event Agency by Event Marketer
From Event Marketer It List Overview: "Experiential marketing is a pretty exciting space to be in right now,and it’s not just because we think so. Recent data from the 2014 EventTrack study, a joint effort between the Event Marketing Institute and Mosaic, reported that experiential budgets are expected to rise five percent in 2014 with 65 percent of brands saying that the increase is coming directly from other parts of the marketing mix. The report reveals that consumers are more motivated than ever to make purchase decisions based on live experiences, too, with more than half (54 percent) purchasing products promoted at events.
"And during Oscar season, the New York Times even took notice of the art of experiential in a story showcasing the rise in brand activations at the annual Academy Awards, noting that 'A lengthy list of advertisers is putting on events in Los Angeles as part of a trend, increasingly popular on Madison Avenue, known as experiential marketing.'" READ MORE
From the FreemanXP It List Summary: "Things are certainly moving quickly. When trade show juggernaut Freeman turned It List fave Immersa and a few of its other holdings into the standalone FXP, it gave the industry an experiential agency that was secure, bankable and scalable. Recruiting efforts on par with what George Steinbrenner did to transform the Yankees bench back in the day have given FreemanXP an industry Dream Team spanning creative, strategy, execution and measurement. We’re keeping an eye on this one."Read the Full FreemanXP Listing
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