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Event Magazine: New Report Reveals Marketers Expect Experiential Spend to Rise

Event Magazine: New Report Reveals Marketers Expect Experiential Spend to Rise

Brand experience value is recognized in London

5/30/17 — From Event Magazine: "Experiential marketing agency Freeman has released a report today (30 May), which reveals that marketers are expecting to increase spend on experiential by up to 50% in the next three to five years. The survey has revealed that one in three CMOs are now predicted to allocate 21 to 50% of their budget to brand experience marketing over the next three to five years.The report uses research from a global survey, conducted by Freeman and data solution provider SSI, which shows that marketers trust sensory experiences to build relationships, drive sales and draw in new audiences... 

"Marketers are seeing positive results from immersive, sensory brand experiences - which can include everything from events, trade shows, sponsorships, virtual and hybrid events, and exhibits, to permanent installations, virtual or augmented reality experiences, and cutting-edge pop-ups - and they are expecting to increase spend in the area of experiential so as to get closer to consumers and build customer loyalty." 

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