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Event Magazine: How has the rise of experiential impacted the UK’s creative industries?

Event Magazine: How has the rise of experiential impacted the UK’s creative industries?

FreemanXP shares insights on how experiential helps growth in UK's creative industries

1/28/16 — From Event Magazine: "Figures published by the Department for Culture, Media & Sport (DCMS) on Tuesday (26 January) highlight that the growth equates to almost double that of the UK economy as a whole...

"Kim Myhre, senior vice president and managing director at FreemanXP, is well aware that the UK’s creative industries are thriving, which in fact prompted the company to open an office in London...

"'The findings of this report confirm FreemanXP’s view that the UK is a leading market for creative services, innovation and talent, offering tremendous opportunities for breakthrough brand experiences across the live, social and digital environment...

"'This is one of the reasons that Freeman decided to invest in the UK market over the last couple of years with the launch of Freeman exhibition services in 2013 and the launch of the FreemanXP agency in 2014,' he explains...

"Myhre adds that the company highly values the talent of its UK team, who fulfill events, advertising, design and PR roles. 'The quality and wide range of creative talent in the UK has been enormously valuable to FreemanXP as it creates and delivers exceptional brand experiences for our clients in the UK, whilst also being an important inspiration to our work around the world,' he says."

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