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Event Magazine: Five Experiential Trends Emerging from drupa 2016

Event Magazine: Five Experiential Trends Emerging from drupa 2016

Key takeaways from drupa 2016 to add to your next event

6/3/16 — From Event Magazine: "Kim Myhre, the Senior Vice President, International for Freeman XP EMEA, takes us through some of the key experiential trends he has picked up while attending the current drupa exhibition (31 May-10 June)...

"It’s all action here at this year’s drupa event in Dusseldorf, the traditionally every four — now every three — year gathering of the global print industry. The forces of change in the world of print have got this year’s drupa participants actively searching for answers and looking for ways to innovate and grow their businesses."

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Kim myhre

Kim Myhre

SVP, International

A doyen of the global marketplace, he has a unique combination of strategic, creative, commercial, and international experience, which has earned him industry-wide recognition as an expert in integrated engagement marketing and live and online brand experiences.

A strategic thinker and brand...

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